I love brave entrepreneurs like Steve Jobs. That’s why i started making my own documentaries about them. See the first here: http://kortdoks.dk/dokumentarfilm-om-martin-thorborg/
I started making movies about danish entrepreneurs, but that is beacuse i am from Denmark. Pretty soon i am going outside the borders. I have subtitled it, so everyone will be able to understand what it is about.
He begins the speech with the frace; “To me marketing is about values” — and from there he explains about how Nike masteres it and how the dairy industry got success when introducing the “Got milk” concept and made a complete turnaround.
Steve Jobs’s return resulted also in a complete turnaround for Apple starting with the introduction of the iMac in 1998.
I have subtitled it, because the sound is such a bad quality.
Enjoy 🙂